Why Everyone Should Own A Swatch Watch

The Swatch Group introduced its first collection of watches, and since March 1, 1983, they produced a variety of quartz watches. The company began as a way of rebuilding of Swiss watchmaking, which had lost ground to Seiko and other Japanese watch companies in the 1960s.

Before collection of Swatch watches, was presented in Zurich, Switzerland, was a very bold style and design. See the mechanics were simpler and requires fewer parts, designer watches, and that made the work easier and more efficient production. It 'was a new and innovative design has helped put Switzerland back on the watch market.

Swatch - the name that will combine the words "second" and "look", the chairman, Nicolas Hayek, has launched an aggressive marketing campaign alongside the new line of watches in 1983, and it was this campaign that

makes the company could easily sell 1 million watches in that year. This campaign also saw the Swatch was the largest in the United States in the '80s. United States, the Swatch craze quickly caught. In fact, the brand was so popular that people often wore two of them, or use the Swatch delay their ponytails. Swatch has also started making a wide range of watches, like Pop Swatch, Swatch, which could be incorporated into shirts or jackets. Artists also took a lot to create a unique, very trendy Swatch backgrounds and bands.

Swatch has also gained popularity in the hip-hop community. Marketing to this community, created by Swatch watches with interchangeable bands and faces. Swatch owners can quickly and easily change the clocks appearance, color and size so that removing the cover, and connect it to the band new vinyl. Day-light, neon colors, pastels, and the bands were

the rage.

Today, Swatch sales have declined since the 80s, but the Swatch Group is still at the top of the watch industry worldwide, and is the largest watch company in the world. The company is to buy a brand of Swiss luxury such as Breguet, Omega, Lonines, Tissot, Calvin Klein, Hamilton, and the Endura, and began to diversify the list.

Swatch offers more than a dozen different types of clock, including special watches for diving. Another innovative Swatch watch called Papprazzi series provides the holders of watches to connect to the Internet and download news, weather, and much more. Another Flik Flak-is aimed at children, while the diamond encrusted samples are designed with the upper class scholars in mind.

In addition to being recognized as a very innovative candle, Swatch is also the main sponsor of the World Tour Beach Volleyball, for which specially developed for players Swatch Beach Volleyball. The company also served as official timekeeper of the Olympic Games in 1996, 200 and 2004.