Unlike Swatch

The Swatch Group introduced its first number of clocks on March 1, 1983, and since then have produced a wide range of different quartz watches. The organization began as a way to rebuild the maker of Swiss watches, which have lost ground to companies and other Japanese Seiko watch in the 1960's.

First Swatch watch collection, unveiled in Zurich, Switzerland, has introduced a very bold style and design. The mechanical clock was simpler and requires fewer parts, a design that has created watches work much easier and more efficient manufacturing. It was absolutely the new style that helped Switzerland back to the watch market.

Swatch - a reputation that comes from the combination of the tongue "second" and "watch", according to President Nicolas Hayek, has launched an aggressive marketing strategy with a new type of watch in 1983, and this campaign allowed the company to easily sell a million visitors this year. The campaign also saw Swatch peaked in the U.S. through the 80's. In the U.S., the Swatch craze quickly caught. In fact, the company was well-liked that people often two of them or use a sample to keep their ponytails. Swatch has even begun to produce certain types of watches like Swatch Pop Swatch that one could be attached to shirts or jackets. Artists also an increase in development that is truly distinctive fashion Swatch funds and gangs.

Swatch also became common in the hip-hop community. Advertising in this community, produced by the Swatch watches with interchangeable bands and faces. The owners of Swatch watches are able to quickly change the color, size and appearance of fashion by changing the duvet covers and paste it into a different range of vinyl. Day-light, neon colors, pastels, stripes and advised me to anger.

Today, sales of Swatch has declined since the 80s, however, Swatch Group is still with the industry on our planet and watch manufacturing is the largest organization in the world watching. The company buys Swiss luxury brands such as Breguet, Omega, Lonin, Tissot, Calvin Klein, Hamilton, Endura, and began to diversify its catalog.

Swatch offers over a dozen different types of view, such as a specialty dive watches. Another innovation is known as the Swatch watch Papprazzi standard bearers to view the contacts for the site and download news, weather, and much more. In addition, clock, Flik Flak-, is aimed at children, even if the samples are studded with diamonds-class scholars mind.

Also mentioned as a very innovative watch company, Swatch can also be the main sponsor of the Tour de Beach Volleyball world, where Swatch created especially for players of beach volleyball. The company also served as the official timekeeper of 1996, 200 and 2004 Summer Olympics.